Episode

35

Season

2

How Marketing is Transforming the Digital Buying Experience

With
Sunny Sanyal
VP of Marketing at Hyster-Yale
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In today’s episode we’ll cover:

  • Transforming the future in the manufacturing sector
  • COVID-19 has accelerated the shift toward digitizing the buying process
  • The type of work a VP of Marketing at a manufacturing company implements
  • The importance of customer experience and the buyer’s journey
  • The guts of digital transformation
  • The future of AI and Robotics in manufacturing
  • The importance of prioritization (especially when you have 118 projects!)
Joe Toste
Joe Toste
Host of TechTables Podcast

Host of TechTables 🎙- Conversations with Top Technology Leaders